I don’t know if this is exactly how I arrived at least over-indexing on the importance of how can I have a phrase that I can repeat a thousand times that people aren’t going to get tired of. And that line has to endure, has to be on the side of a bus, has to work on a billboard, has to work in a magazine, has to work on a radio ad. So it’s like if you’re working with American Express or whoever, you come out with a line that describes a product. And you’re going to keep using that, I think comes from my time in corporate America and advertising in a corporate environment. And the more I reflect on how I ended up landing on terms or being so not necessarily precious, but really putting pressure on myself to land in a place where you have something that really describes the thing. Jack: I think this is the product of a lot of iteration. And then for me, it’s a “ Personal Monopoly.” So let’s talk about what we’ve learned about the power of coining terms and language, and we’ll see where we end up. And having the kind of feedback loop between someone who thinks about writing a lot more than I do is going to lead to a pretty interesting conversation.ĭavid: So how did you come up with the idea of “Build Once, Sell Twice?” So that’s the idea that we’re going to riff on for you.

There’s so much overlap between what I’ve learned from what you’re doing and iterating in public for 18 months or so, that I think there’s a couple of topics that haven’t even unpacked or explored. And is there anything that you want to add? So what we want to do in this time is to basically take what we’ve learned about coining terms and about building online brands and using the Internet to build a business that makes us sovereign, that allows us to control the relationship with our audience. You have terms like “Permissionless Apprenticeship,” and “Build Once, Sell Twice.” You’re using the internet as well as anybody I know. Today, we’re going to talk about the power of coining language. Also, this aesthetic that you’ve developed that nobody else has. Jack to me is probably the most exciting and underrated creator, maybe even in the world right now in terms of the intersection of design and this deep originality that you’ve cultivated, Jack. And today, there was a question that somebody posed on Twitter: “If you could invest in one creator, who would it be?” And I said Jack, by far and away. I’m David Perell and I’m here with Jack Butcher.

Jack butcher visualize value